20+ years selling at
Most reps sell features. CFOs buy outcomes. Learn to build business cases that close enterprise deals at full price.
20+ years selling at
Sales reps are trained to sell. They're not trained to make a CFO say yes. That's a different skill, and most enablement programs skip it entirely.
Pick what fits your situation. All three are built around the same frameworks Sultan has used across Salesforce, Adobe, and Sitecore.
A free 90-minute live session where your team learns to build a CFO-ready business case from scratch. Real framework, real examples, real practice. No slides full of theory.
Book your session→A structured program for sales teams that covers the full Value Mapping and VISION frameworks. Delivered live or async. Works for onboarding or pipeline acceleration.
Get details→Work directly with Sultan on a specific deal, a business case review, or building a value-selling motion for your sales org. Engagements start at a single session.
Start a conversation→
Sultan Semlali has spent 20+ years in enterprise sales, consulting, and sales leadership at Salesforce, Adobe, Oracle, EMC, and Sitecore. Today he leads the Global Value Consulting team at Sitecore and runs Value Coach on the side.
He's built hundreds of CFO-ready business cases. He knows the difference between a slide deck that impresses and a business case that actually moves budget.
No fluff. A real walkthrough of the Value Mapping framework Sultan uses with enterprise sales teams.
He is a subject matter expert who also knows how to bring people with him. That combination is hard to find, and any organisation working seriously on customer success would be lucky to have him.
The strongest sales leaders and account teams actively sought to leverage Sultan's expertise because of the tangible impact he brought to customer engagements and strategic opportunities.
Sultan has an uncommon ability to translate complex technology capabilities into tangible business value, speaking the language of both technology and the boardroom with equal fluency.
Sultan excels at value selling — he quickly understands customer challenges, connects business needs to practical solutions, and communicates value in a clear and compelling way.
Sultan presented to C-Level executives and really delighted customers with his extensive international knowledge. I would love to be able to work with Sultan again.
One word comes up in my mind as soon as Sultan's name is mentioned — talented. It had been a real pleasure seeing how Sultan is able to energize a crowd.
The one-page framework Sultan uses to prep for every CFO conversation. Free. No course to buy first.
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90 minutes. Your team. A business case framework they'll actually use. Pick a date that works.